Dividend policy
Based on my research, most
of investors are more likely to choose dividend payment rather than capital
gains, since it needs a long-term period and it can be considered more risky
for most of the investor. I think the investors would like to get cash dividend
due to additional capital gains from bonus share for them. Based on the theory
of “ Bird-in-the-hand” theory most of people will think the long-term gains is
more risky rather than existing dividend. All these things above are from the
investor perspective.
It brought my attention that
there is another perspective from the shareholders and the managers from the
company about the dividend policy. The managers and shareholders in the company
should consider of how long their company have succeed of the company, because
they should consider about the saving more earnings for their expansion or
project. My logic says that the investor will maintain their shares if they see
the company’s is growing, but if they see the company that they invested stay
at the same point they will think twice to maintain their shares. I think the
company should increase their dividend in sequence to maintain the investors to
keep invest in the company. However, the company which been invested should
decide carefully in making the dividend policy, because it can make their
company suffers losses.
Everyone must be now about
the company that produced the famous iPhone 5, iPad, iPod, MacBook, and iMac,
which is Apple Company, in this blog I will take this company as the real firm
example. I was very surprised when I see the annual report of Apple Company in
2013; it stated that the cash return with the amount of $45 billion has overdue
by three years. The result from this statement bring the shares from Apple Company
$10.09, it is lower than before. The boards of Apple Company were predicts the
decreasing of the iPhone 5 sales is due to the new of the upcoming Samsung
Galaxy 4, which is the toughest competitor of iPhone 5. I am not saying that
iPhone 5 having bad sales, but it is not as booming as the first launch.
The research and development
team of Apple Company still working hard in order to satisfying and attract
more customers by developing new iOS 6.1 for Apple’s gadget. They hope by this
development, they will increase their sales and leads to an increase of the
revenue. To conclude, it can be seen that Apple Company aiming for the long-term
growth strategy of innovation. I think it is better for them to cuts their
dividend return to avoid lack of capital in their company and they could focus
on the process of the development of their gadgets and technologies. They should
compete with the competitive market of technology nowadays in order to make the
company keep survive.